Why The Bitcoin Bull Run Isn´t Happening In 2024 – And What Is Really Behind It
Why The Bitcoin Bull Run Isn´t Happening In 2024 – And What Is Really Behind It

Bitcoin has come a long way in the last few years. With impressive price increases, but also severe corrections, the cryptocurrency has attracted the attention of the financial world. However, the hoped-for breakthrough, which many see in a new bull market, has so far failed to materialize. In this article, we will look at the current developments in the Bitcoin market and examine some of the key factors that have prevented the bull run so far and what potential scenarios lie ahead.

Economic Conditions and the Influence of Quarterly Figures

The Bitcoin market is increasingly developing in parallel with traditional financial markets. Large companies such as Tesla, Square (Block Inc.), MicroStrategy, Coinbase, PayPal and Galaxy Digital have either invested directly in Bitcoin or included Bitcoin in their balance sheets, strengthening the stability and acceptance of the cryptocurrency in the global financial sector. These companies play a central role in linking cryptocurrencies to traditional markets. 

Significance of quarterly reports

The quarterly reports of these companies are not only of great importance for the stock markets, but are also increasingly influencing the crypto market. These reports not only provide information about past business performance, but above all offer insights into expectations for upcoming quarters. Revenue forecasts, strategic decisions and investments offer clues as to how these companies manage their crypto holdings and what impact this could have on the crypto market.

One example is Tesla, which invested around $1.5 billion in Bitcoin in 2021. In its most recent quarterly reports, the company confirmed that Tesla did not sell its Bitcoin holdings, but simply transferred them to a new wallet. This shows that the company continues to have confidence in Bitcoin as a long-term store of value. Such a decision is seen as a positive signal for the entire crypto market, as Tesla is confirming that it is sticking with the cryptocurrency despite Bitcoin’s volatile price developments.

Another company regularly mentioned in connection with Bitcoin is MicroStrategy. The company is one of the largest institutional Bitcoin investors and owns over 150,000 Bitcoins. CEO Michael Saylor is a strong supporter of Bitcoin and sees the cryptocurrency as the best protection against inflation. In its quarterly reports, MicroStrategy often emphasizes the importance of Bitcoin as a strategic reserve and shows that it has no plans to sell Bitcoin in the foreseeable future. This sends a strong signal to the market and supports the perception of Bitcoin as a long-term store of value.

Square, which now operates as Block Inc., also invested in Bitcoin and holds it as part of its corporate strategy. The company has also integrated Bitcoin payments into its Cash App, enabling users to easily buy and sell Bitcoin. Such innovations bring Bitcoin closer to the general public and promote its acceptance. Again, the quarterly figures play a role here, as they show the growing use of crypto services and indicate to investors how heavily the company is involved in the crypto sector.

Tesla, quarterly reports and their influence on the crypto market

Tesla is an excellent example of how strongly quarterly reports can influence the crypto market. The electric carmaker continues to hold its Bitcoin reserves, which has been clearly communicated in the quarterly reports. This information was received positively in the Bitcoin community, especially after Tesla reorganized its Bitcoin transactions by transferring the coins to another wallet. This confirmation helped to remove uncertainty about Tesla’s Bitcoin position, which stabilized the market.

Another example of the influence of quarterly figures on the crypto market can be seen in the close link between technology companies and their innovation cycles. Nvidia is a key player in the AI and crypto scene, although its GPUs are not used for Bitcoin mining, but for other blockchain technologies and applications, such as mining Ethereum (until the switch to Proof-of-Stake). Nvidia quarterly reports could continue to have an indirect impact on the crypto industry, particularly in the context of AI and blockchain applications, as computing power remains a central component of many blockchain technologies.

The intertwining between traditional stock markets and the crypto market is becoming increasingly clear. One example is the increasing use of Bitcoin as a hedge against inflation. As companies such as MicroStrategy, Tesla, and Block Inc. continue to embrace Bitcoin, the cryptocurrency is emerging as an asset that trades alongside traditional financial markets. This also means that movements in these companies’ quarterly reports can have a direct impact on market sentiment for Bitcoin.

It should also be noted that these companies not only hold Bitcoin, but also speculate on its future and develop strategies to maximize its value. As institutional investors increasingly invest in Bitcoin through exchange-traded funds (ETFs), the behavior of these large players affects the market as a whole. The long-term strategy of many companies to hold Bitcoin as part of their balance sheet stabilizes the market and helps to reduce volatility, especially if they do not sell their holdings in the short term.

Companies such as Tesla, MicroStrategy, Square and Coinbase have built an important bridge between the traditional financial world and the world of cryptocurrencies through their investments in Bitcoin. Their decisions and quarterly reports provide valuable insights into the future development of the market and directly influence the market development of Bitcoin. The link between traditional markets and cryptocurrencies is becoming ever stronger, and the decisions of these companies will continue to have a significant impact on the crypto market.

The Bitcoin ETF and its Importance for the Market

The Bitcoin ETF (Exchange Traded Fund) is one of the most important developments in the crypto sector in recent years. The ETF allows institutional investors to invest indirectly in Bitcoin without having to hold Bitcoin themselves. This is particularly attractive for large asset managers who shy away from the regulatory and technical effort associated with directly holding cryptocurrencies.

An ETF has several positive effects on the Bitcoin market. First, ETFs reduce the Bitcoin supply in the long term, as they cause large quantities of Bitcoin to be withdrawn from the markets and held in the ETFs. At the same time, institutional interest in Bitcoin increases, stabilizing demand in the long term. An interesting detail here is that Bitcoin for ETF transactions is often bought via so-called OTC (over-the-counter) markets. These OTC markets operate outside of exchanges, thus minimizing the short-term price fluctuations that could result from large purchases.

Since the introduction of the Bitcoin ETF, we have seen an increase in liquidity in the OTC markets, which shows that institutional investors are increasingly finding their way into the crypto market via ETFs. BlackRock, one of the largest asset managers in the world, has invested heavily in Bitcoin ETFs. The Bitcoin ETF is now the fastest growing ETF in history, which underlines the immense demand from institutional investors.

Why There Is no Demand from Retail Investors

Although institutional investors are increasingly investing in Bitcoin, demand from retail investors remains low. This is particularly noticeable when you look at Google searches for Bitcoin, which are at an all-time low. An interesting observation is that institutional investors are focused on the long term, while retail investors often seek short-term gains.

Bitcoin on Google Trends

Bitcoin on Google Trends

Institutional investors buy Bitcoin mainly through ETFs, as this is an easy and regulated way to enter the market. Retail investors, on the other hand, often shy away from the hassle of dealing with the technical aspects of cryptocurrencies. The process of directly buying and managing Bitcoin can be daunting for many. In addition, the crypto market is often volatile and difficult for inexperienced investors to understand. As a result, many private investors are hesitant to invest in Bitcoin, even though the market has long-term potential.

Liquidity and OTC Markets – A Distorted Picture?

One of the main reasons why the Bitcoin price is not skyrocketing despite high institutional inflows is the so-called OTC (over-the-counter) markets. While much of the Bitcoin trading takes place on public exchanges such as Kraken, Coinbase and Binance, many of the large transactions take place off-exchange to minimize the impact on the price. OTC markets offer institutional investors the opportunity to buy large amounts of Bitcoin without immediately affecting the price on public exchanges.

Since the introduction of the Bitcoin ETF, liquidity in the OTC markets has increased significantly, indicating that institutional investors prefer this route. However, this may lead to a distorted picture of the market situation, as many observers interpret the declining liquidity on the exchanges as a sign of a supply shortage. In reality, however, a large proportion of the transactions could be carried out on the OTC markets, which reduces the pressure on the price.

Long-term Investors and the Influence of Savings Plans

Another phenomenon influencing the market is the growing proportion of long-term investors investing in Bitcoin through savings plans. These types of investors regularly buy small amounts of Bitcoin, building up a fortune over years. While such investments contribute to the scarcity of supply in the long term, they do not lead to an immediate price increase.

The behavior of long-term investors is a clear distinction from the hypes of past years, in which short-term speculation led to strong price fluctuations. Today, we see a more stable price development, which is mainly supported by institutional inflows and savings plans. However, it is important that demand from small investors also picks up again to drive the market further upwards.

Conclusion – The Path to the Bitcoin Bull Run

The expected Bitcoin bull run is still a long time coming, although the conditions for it are favorable. Institutional investors are active in the market, liquidity in the OTC markets has increased, and the success of the Bitcoin ETF shows the growing interest in cryptocurrencies. Nevertheless, demand from small investors is still lacking, which is preventing a strong price increase.

It will be interesting to see when these factors combine to create a new bull market. The long-term outlook for Bitcoin is positive, especially as more and more institutional capital is flowing into the market and the supply is being reduced in the long term. However, the timing of the next major price increase depends on whether retail investors can be brought back into the market.

By Ed Prinz

Managing Director DLT Austria/Germany | Helping with Crypto & Web3 Business since 2016

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